Marketing Associate

Burlington, MA

Come join Zappix in Burlington MA and be part of a group bringing amazing new technology to the market. With high-profile customers and industry-leading partners, Zappix is changing how consumers connect with businesses by bringing On-Demand Digital Customer Service and Visual Self-Service solutions to the market.

Zappix is a privately held software company offering patented cloud-based technology geared to the smartphone era that transforms the Customer Care Experience. Our On-Demand technology enables digital self-service solutions that improve customer satisfaction, increase Self-Service rates, and reduce costs.

The company utilizes cutting-edge cloud-based technology, including AI, Robotic Process Automation (RPA), IVA and bots, Actionable Analytics and reports leveraging Big Data, and more.

Position Summary

The Zappix Marketing Associate will be responsible for developing, implementing, and executing strategic marketing plans. 

You will operate at the center of the Zappix marketing strategy, working cross-functionally with both Leadership and the Direct & Partner sales teams to analyze and pivot company positioning and messaging tactics as needed. You should have a firm grasp of traditional and modern marketing methods and best practices, and be well versed in what works well and what doesn’t. An ability to wear different hats and genuine interest in all forms of Marketing should be part of what fuels you (basically, you should be seeking to learn all the time!)

You should be skilled in directing and executing creative production, strong with reporting and analytics, and think like an entrepreneur. You should have strong project management skills, inbound and outbound digital marketing experience, and the ability to express yourself well in written and verbal communication. An affable personality and good sense of humor is a plus! We are a small and agile team that loves collaboration and camaraderie. You will need to be creative and resourceful, and have the ability to manage your priorities with a significant degree of autonomy.

The position is located in Burlington, MA.

Key Responsibilities

  • Develop and execute the company’s Marketing Calendar

  • Manage content creation — copy, images, video — for all communication channels, online (including social media) and offline

  • Marketing collateral: manage stock of brochures, presentations, and promotional items

  • Own process for updating existing material and creating new collateral

  • Lead generation — work closely with the sales team to plan and execute B2B marketing campaigns that drive key business initiatives

  • Support Direct and Partner sales teams with sales materials, positioning strategy, and competitive analysis

  • Front-end website management and development for, including design, SEO / SEM, and copywriting

  • Track and measure results. Revise marketing plan as needed to achieve goals; ongoing reporting of results

  • Conduct ongoing market research. Keep up with competitors and market insights

  • Write and edit marketing copy including paid advertisements, website copy, thought-leadership style blog writing, and key sales collateral

  • Publication of corporate press releases

  • Lead trade-show planning and execution

Qualifications & Skills

  • University degree or college diploma in business, marketing, journalism, communications, or related field

  • 2+ years experience in B2B marketing

  • Well organized, strong attention to detail, able to manage several projects simultaneously

  • Ability to develop strong relationships with coworkers and enjoy working on a small, close-knit team

  • Exceptional written and verbal communication skills

  • Experience with a start-up or scale-up tech or SaaS company

  • Highly collaborative, and also comfortable working autonomously

  • Strong computer skills, especially Google Suite

  • Front-end website management experience (WordPress and experience with Elementor or Divi a plus)

  • Comfortable with a hybrid work environment – office and remote

Additional Details

  • Full-time

  • Competitive Salary, Bonus, and Stock options

  • Full medical insurance

  • 401K

Apply Now:

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About Zappix

Zappix is a privately held software company with a cool, innovative, and sophisticated cloud-based smartphone technology that transforms the Customer Care Experience by providing a digital self-service solution that improves Customer Satisfaction, increases Self-Service Rates and reduces Costs. The company utilizes cutting edge cloud-based technology, including automation (RPA), Actionable Analytics, NLP, Chatbots, Big Data and more.