To App or Not to App: That Is The Question

To App or Not to App: That Is The Question

Between developing and maintaining a mobile app, corporations stand to spend thousands on a service that might not be used very often, but what if I told you there was a better way?

Scott Mattocks VP Engineering

By SCOTT MATTOCKS

Native smartphone apps have a lot to offer any corporation, but the cost of building, launching, and maintaining a good native app can be far too high for most organizations to handle — especially considering the vast majority of native apps are not often used. 

Corporations lacking the resources for a full native app can still offer their customers the integrated, efficient, and enjoyable experiences the platform provides through channels consumers will actually use. There is a way to drastically cut the cost of app-like experiences and it’s going to transform the way companies interact with customers in 2019.

“There is a way to drastically cut the cost of app-like experiences and it’s going to transform the way companies interact with customers in 2019.”

$170,000 and Up

According to a Clutch survey, the median cost for building an app is $171,450. That’s just the beginning, however. Nikunj Sanghvi, VP & head of sales for Robosoft, says the typical e-commerce company should expect to spend much more than that. Sanghvi suggests budgeting between $200,000 and $500,000 end to end. “That range would help you factor in the strategy, design, development, and QA; not only of the mobile front-end but also the middleware and back-end,” Sanghvi says.

To App or Not to App: That Is The Question

The industry seems to agree with Sanghvi. Here are a few business app estimates from development companies:

“…somewhere between $100,000 and $300,000.” — Applico

“…anywhere between $150,000 and $450,000.” — Savvy Apps

“…as little as $150,000 … as much as $500,000.” — Fueled

“…somewhere between $100,000 and $400,000.” — Reinvently

What's The Use?

Corporations stand to spend hundreds of thousands of dollars to build and develop an integrated native app, but what happens once it’s up and running? One of the biggest challenges to the success of an app is getting it into the hands of consumers once the app has been created. For all that cost to be worth it, consumers have to actually download the app (and keep it on their phone).

To App or Not to App: That Is The QuestionTo App or Not to App: That Is The Question

Modern consumers simply don’t keep most of the apps they initially download. According to Quettra and Silicon Valley analyst Andrew Chen, the average app loses 77% of its users within 3 days of installation, 90% within the first 30 days, and an astounding 95% of users are lost within 90 days of installation. “The other way to say this is that the average app mostly loses its entire user base within a few months,” Chen says. “Which is why of the >1.5 million apps in the Google Play store, only a few thousand sustain meaningful traffic.”

A different study by Localytics is just as dismal. They found nearly 1 in 4 app users abandon an app after only one use. “A whopping 62% [of users] will use an app less than 11 times,” the study says. “This is not a sustainable business model.”

“This is not a sustainable business model.”

Why the terrible usage rates? The barrier to use for native apps doesn’t stand up against our instant gratification, on-demand culture. Consumers don’t want apps on their phone they don’t use regularly. The download isn’t worth cluttering their home screens and slowing down their smartphones. That’s where Zappix technology comes in.

To App or Not to App: That Is The Question

An Instant Alternative

There is another way to give customers the rich, enjoyable, app-like experience they crave without the prohibitive costs and unwanted downloads. It’s the reason I joined Zappix. Our Digital Self-Service solutions let corporations provide instant access to branded, integrated, app-like experiences whenever consumers want without forcing them to download and keep unwanted native apps.

With Zappix, corporations can provide their customers with an instantly available app-like experience through customer service IVR, website links, email signatures, proactive text and email messages, and other channels. Once customers are finished with an interaction, Zappix disappears from their phone completely. Cloud-based Mobile On-Demand and Visual IVR technology provide all the functionality companies want out of an app at a fraction of the cost and without the barrier to use of required downloads.

To App or Not to App: That Is The Question

We’ve built our technology from the ground up to avoid many of the factors driving up the cost of native apps. Our open, cloud-based platform makes integrating with any CRM or backend system fast and straightforward. The drag-and-drop Zappix Studio makes designing and building a Self-Service solution simple and straightforward. The two technologies combine to make maintenance and future development a breeze as well. Changes and edits that would otherwise take months and thousands of dollars to accomplish can now be completed in a couple hours and published instantly. Customers don’t need to upgrade their apps and corporations don’t need to have developments approved by app-stores when changes are made when they use Zappix solutions.

Our Goal

As VP of Engineering, my team and I are constantly working to make Zappix Digital Self-Service solutions more enjoyable and effective for our clients and their customers. To us, the customer experience is paramount. That experience can only be delivered to consumers if our customers can afford to implement our solutions.

A cost-effective solution delivered quickly and effectively is the definition of Zappix Digital Self-Service. Both our initial deployment schedule (4 weeks on average) and the time it takes to make changes on live solutions (minutes to hours) have been built to move as efficiently as possible. Speed is important to more than just our clients. On-Demand technology allows end customers to enjoy the service when they need it, on demand, without waiting for a download.

The digital revolution is coming to apps and customer service, and everyone can afford to join.

To App or Not to App: That Is The Question

Between developing and maintaining a mobile app, corporations stand to spend thousands on a service that might not be used very often, but what if I told you there was a better way?

Scott Mattocks VP Engineering

By SCOTT MATTOCKS

Native smartphone apps have a lot to offer any corporation, but the cost of building, launching, and maintaining a good native app can be far too high for most organizations to handle — especially considering the vast majority of native apps are not often used. 

Corporations lacking the resources for a full native app can still offer their customers the integrated, efficient, and enjoyable experiences the platform provides through channels consumers will actually use. There is a way to drastically cut the cost of app-like experiences and it’s going to transform the way companies interact with customers in 2019.

“There is a way to drastically cut the cost of app-like experiences and it’s going to transform the way companies interact with customers in 2019.”

$170,000 And Up

According to a Clutch survey, the median cost for building an app is $171,450. That’s just the beginning, however. Nikunj Sanghvi, VP & head of sales for Robosoft, says the typical e-commerce company should expect to spend much more than that. Sanghvi suggests budgeting between $200,000 and $500,000 end to end. “That range would help you factor in the strategy, design, development, and QA; not only of the mobile front-end but also the middleware and back-end,” Sanghvi says.

To App or Not to App: That Is The Question

The industry seems to agree with Sanghvi. Here are a few business app estimates from development companies:

“…somewhere between $100,000 and $300,000.” — Applico

“…anywhere between $150,000 and $450,000.” — Savvy Apps

“…as little as $150,000 … as much as $500,000.” — Fueled

“…somewhere between $100,000 and $400,000.” — Reinvently

What's The Use?

Corporations stand to spend hundreds of thousands of dollars to build and develop an integrated native app, but what happens once it’s up and running? One of the biggest challenges to the success of an app is getting it into the hands of consumers once the app has been created. For all that cost to be worth it, consumers have to actually download the app (and keep it on their phone).

To App or Not to App: That Is The QuestionTo App or Not to App: That Is The Question

Modern consumers simply don’t keep most of the apps they initially download. According to Quettra and Silicon Valley analyst Andrew Chen, the average app loses 77% of its users within 3 days of installation, 90% within the first 30 days, and an astounding 95% of users are lost within 90 days of installation. “The other way to say this is that the average app mostly loses its entire user base within a few months,” Chen says. “Which is why of the >1.5 million apps in the Google Play store, only a few thousand sustain meaningful traffic.”

A different study by Localytics is just as dismal. They found nearly 1 in 4 app users abandon an app after only one use. “A whopping 62% [of users] will use an app less than 11 times,” the study says. “This is not a sustainable business model.”

“This is not a sustainable business model.”

Why the terrible usage rates? The barrier to use for native apps doesn’t stand up against our instant gratification, on-demand culture. Consumers don’t want apps on their phone they don’t use regularly. The download isn’t worth cluttering their home screens and slowing down their smartphones. That’s where Zappix technology comes in.

To App or Not to App: That Is The Question

An Instant Alternative

There is another way to give customers the rich, enjoyable, app-like experience they crave without the prohibitive costs and unwanted downloads. It’s the reason I joined Zappix. Our Digital Self-Service solutions let corporations provide instant access to branded, integrated, app-like experiences whenever consumers want without forcing them to download and keep unwanted native apps.

With Zappix, corporations can provide their customers with an instantly available app-like experience through customer service IVR, website links, email signatures, proactive text and email messages, and other channels. Once customers are finished with an interaction, Zappix disappears from their phone completely. Cloud-based Mobile On-Demand and Visual IVR technology provide all the functionality companies want out of an app at a fraction of the cost and without the barrier to use of required downloads.

To App or Not to App: That Is The Question

We’ve built our technology from the ground up to avoid many of the factors driving up the cost of native apps. Our open, cloud-based platform makes integrating with any CRM or backend system fast and straightforward. The drag-and-drop Zappix Studio makes designing and building a Self-Service solution simple and straightforward. The two technologies combine to make maintenance and future development a breeze as well. Changes and edits that would otherwise take months and thousands of dollars to accomplish can now be completed in a couple hours and published instantly. Customers don’t need to upgrade their apps and corporations don’t need to have developments approved by app-stores when changes are made when they use Zappix solutions.

Our Goal

As VP of Engineering, my team and I are constantly working to make Zappix Digital Self-Service solutions more enjoyable and effective for our clients and their customers. To us, the customer experience is paramount. That experience can only be delivered to consumers if our customers can afford to implement our solutions.

A cost-effective solution delivered quickly and effectively is the definition of Zappix Digital Self-Service. Both our initial deployment schedule (4 weeks on average) and the time it takes to make changes on live solutions (minutes to hours) have been built to move as efficiently as possible. Speed is important to more than just our clients. On-Demand technology allows end customers to enjoy the service when they need it, on demand, without waiting for a download.

The digital revolution is coming to apps and customer service, and everyone can afford to join.

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