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To App or Not to App: Is a Mobile App Right for You?

To App or Not to App: Is a Mobile App Right for You?

Between developing and maintaining a mobile app, corporations stand to spend thousands on a service that might not be used very often. One user’s tweet went viral when she cited the popular opinion that customers don’t want to download native apps for each business they…

API Integration in the CX Journey

API Integration in the CX Journey

An application programming interface (API) is a way for two or more computer programs to communicate with each other. It is a type of software interface, offering a service to other pieces of software. The API is not intended to be used directly by a person (the end user)…

Zappix: Transforming Patient Engagement

Zappix: Transforming Patient Engagement

In the wake of COVID-19, patient engagement evolved as emerging disruptions pushed patients to adopt digital avenues to engage with their healthcare providers. The pandemic also sparked behavioral changes in patients as they’ve begun to compare interactions …

5 Market Mega-Trends Impacting CX

5 Market Mega-Trends Impacting CX

The technology market has evolved dramatically over the past 10 to 15 years, and it is almost unrecognizable compared to where we were in the early 2000. These major dynamics have also impacted the Customer Experience domains and are transforming CX …

How To Reduce Costs In Three Critical Phases of Customer Service

How To Reduce Costs In Three Critical Phases of Customer Service

Especially in the modern, post-COVID era of hiring challenges and increased customer service expectations, efficient, digital self-service should be at the forefront of all CX plans. At every phase of the customer service journey, innovative self-service stands to lower costs in …