Digital Patient Engagement for Specialty Pharmacies

Increase revenue with proactive digital engagement that keeps prescriptions in-system, reduces leakage, and reduces your staff’s manual efforts.


Patients Receive Clear, Digital, Multitouch Messaging

What is the Value?

Key Features

  • CRM/EMR Integration: Automates complex workflows while keeping PHI secure.
  • Automated, Digital Engagement: Patients receive status updates when prior authorizations/renewals are underway or approved.
  • Intelligent Targeting: Marketing outreach only to eligible patients, reducing noise and maximizing conversion.
  • Frictionless Switch: One-click transfer links, no forms, no extra calls.
  • Multi-channel Touch-points: Email and SMS messages before and after appointments, driving awareness and action.

Zappix automates notifications, simplifies prior authorizations, and uses targeted marketing to convert more prescriptions to your in-house pharmacy. Patients stay informed, staff spend less time on the phone, and your health system achieves higher revenue returns.

How it Works ────────────────────

Key Pain Points that Zappix Addresses

  • Brand Awareness Gap: Many patients are unaware of your specialty pharmacy or its benefits.
  • Workflow Confusion: Fragmented processes between clinic, pharmacy, and insurance.
  • Missed Conversions: High-value prescriptions end up outside the system due to lack of patient engagement.
  • Communication Overload: Manual prior authorization and renewal processes create staff burden and patient frustration.
  • Revenue Leakage: High-value prescriptions are lost to outside pharmacies, resulting in missed revenue and fewer in-system prescription fills.

Better Digital Engagement

Reduce the need to manually send out mailing pieces or call patients.