Zappix Launches The Next Generation of Its Proactive Engagement Solution

Zappix Launches The Next Generation of Its Proactive Engagement Solution

Expanded capabilities, tighter integrations, and the most user-friendly interface on the market have created an automated outbound messaging platform as easy and convenient for those reaching out as it is for message recipients.


“I am excited to launch our enhanced Proactive Engagement solution — a solution as convenient for our clients as it is for end users,” said Prakash Guggilam, Zappix VP, Engineering. “The ability to pull contact data easily from CRM, ERP, and other backend databases, craft and automate messaging campaigns, and connect to Zappix visual self-service suite has created a solution that allows our clients to proactively engage with their customers with zero operational disruption.”

The new generation ofProactive Engagementallows users to create the messages they want, set up automated campaigns, and let the solution proactively engage customers through an automated process without the need for manual effort. The enhanced solution is highlighted by several powerful capabilities, including:

  • Integrated Visual Self-Service Capabilities— tie in specific visual self-service journeys directly into proactive messaging with a single click
  • User-Friendly Interface— An all new user interface makes creating and uploading contact lists, crafting engaging messaging, scheduling message campaigns, testing, and launching engagement fast and easy
  • Dynamic Messaging Variables— choose from standard message variables (first/last name, company, title, etc.) or create your own custom variables easily connected to recipient contact lists for supreme personalization
  • Campaign Cadences— enroll recipients in multiple touchpoints and message sequences to make sure messages are communicated effectively over time
  • Full Email Client Capabilities— attach files, CC other accounts, create automatic unsubscribe links, and leverage other rich message functionality to craft the perfect engagement

The solution enhances customer satisfaction with easy to use visual self-service tools integrated directly into messaging, reduces the amount of repetitive mundane calls sent to live customer service representatives, reduces call center costs by reducing inbound call volumes, and empowers agents and other staff to focus on high-value tasks, reducing burnout from tedious jobs in the process.

About Zappix

Zappix delivers AI-powered On-Demand Visual Self-Service Solutions: Visual IVR, On-Demand Apps, Proactive Engagement, Agent Assist, and Robotic Process Automation (RPA). The cloud-based solutions improve the customer journey during contact center interactions. The open platform enables workflow automation, rapid deployments, and seamless integration to back-end systems (CRMs, ERPs, etc.), and IVRs, and provides a comprehensive Analytics Suite.

Zappix provides significant benefits and ROI: reducing costs by increasing containment rates for contact centers, improving customer experience and Net Promoter Score (NPS), creating new revenue opportunities using targeted promotional banners and automation of revenue-generating use-cases.

To learn more about Zappix, go


Zappix, Inc.

(781) 739-2770

Johnny Rosa

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